BottegaVerde.ro

The Client

Bottega Verde began as a herbal store in 1972 in Pienza, in the heart of Tuscany. The inspiration for the active ingredients of Bottega Verde cosmetics is the Massaini Palace, a wonderful castle located on a splendid vast plain.

Today, Bottega Verde designs products and distributes its own products, becoming the first company cosmetics chain in Italy. Over 40 years of existence, it gave a new meaning to the expression "from producer to consumer".

Business Challenge

Since the launch of the online store in Romania, ControlF5 has accepted a particularly exciting challenge: to implement a complete eCommerce solution for the famous Italian brand that will give Romanian clients a complete online shopping experience and integrate it with the processes, business model and infrastructure used by BottegaVerde.ro

Using a custom framework, pre-existing and owned by BottegaVerde.ro, ControlF5 built a complete eCommerce solution, with independent modules, integrated and streamlined for the company's flows.

Among the modules and integrations implemented, we mention:

• CMS - tools needed to completely manage shop content - manage products and their specifications, categories, brands, landing pages as well as the entire nomenclature system.
• Marketing - tools and integrations used in the marketing process - manageable banners, gift system, configurable vouchers, newsletter, donation system, reviews, dashboard and reporting system.
• Feeds - managing data flow for integration with various aggregation and automated marketing platforms
• Orders - section for managing the entire flow of commands
• Invoices - integrated invoicing solution with external application
• Deliveries - Generate, manage deliveries and integrate with courier operators applications
• Receipts - Cash flow management through integration with external payment processors
• Customers - Online shop clients management module
• Returns - a solution for generating and managing returns
• Marketplace - integration with the main marketplaces on the Romanian market
• Import - module used to import and update data (products, stocks, categories etc.)
• Administrators and permissions - Managing users and access rights for the backend section.

• Shopping cart
• Review module
• Mobile version
• Client area - order history, invoices history, my account, password recovery, membership administration in BottegaVerde Community
• Create client account
• Sign in with Facebook / Google
• Search module based on automatic suggestions
• Integration with card payment processors
• Integration with automated marketing applications and platforms
• Automatic notification system via email, sms, push notifications